Acquisition & Growth: How App Makers Use Preference Management and Onboarding Webinars in 2026

Acquisition & Growth: How App Makers Use Preference Management and Onboarding Webinars in 2026

Hook: Growth in 2026 is less about cheap installs and more about *right* installs. Preference management, personalised site search, and high‑impact onboarding webinars drive durable activation.

Preference‑first acquisition

As privacy tightens, explicit preferences become the single source of truth for segmentation. Platform teams now bake preference management into signup flows and marketing triggers. For a hands‑on review of preference management platforms, start with this comparative review (Review: Top 6 Preference Management Platforms).

Site search personalisation

Personalised search helps discovery inside apps and marketplaces. Treat search as a product and invest in preference signals. The commercial case for investing in personalised site search is compelling — read why it’s a differentiator in 2026 (Why Site Search Personalization Is a Business Differentiator in 2026).

Webinars: the new landing page

Live onboarding webinars are no longer optional. High‑value creators prefer guided setup. Use short sessions (20–30 minutes) and action‑based templates. Best practices for running successful live enrollment webinars are available here (Top 10 webinar best practices).

Integration pattern

1. Collect lightweight preferences at signup and store in a secure preference store.
2. Use those signals to personalise search results and recommended micro‑apps.
3. Invite high‑intent installers to a focused webinar that accomplishes a single setup action.

Measurement

Measure not only starts but the first value exchange: first published micro‑app, first sale, or first recurring payment. Prefer cohort quality metrics over installs.

Further reading & tools

• Preference management platforms — review
• Site search personalisation — business case
• Live enrollment webinar best practices

Want us to audit your onboarding funnel? Book a growth audit and we’ll return a 10‑point improvement plan focused on preferences and webinars.